DREDDY KRUGER

Think Differently Music - Interview

Interviewed by: Sophie Doran

Whilst he may not have the notoriety of RZA or Meth or ODB, Dreddy Kruger has been with Wu since the beginning as an emcee and originally a dancer but foremost as the A&R of Wu-Tang Corporation. 2005 saw him step into the spotlight with his label Think Differently Music and the highly successful compilation Wu-Tang Meets the Indie Culture, a collaborative project between the original underground pioneers that are GZA, RZA and U-God with the stars of the contemporary US underground MF Doom, Rass Kass, Sean Price & RA The Rugged Man. With a part two being conceptualised already we can only imagine the heat, Soph got the chance to have a chat with the man himself.

You never had aspirations to be a hip hop artist, you were originally a dancer, can you fill us in on how you went from dancing to being involved with Wu-Tang?

Me and Dirty used to dance for GZA, not break dancing though, when he was signed to Cold Chillin we used to dance for him then. It wasn’t break dancing, it was hip hop dancing but it was definitely never one of my plans to become an mc, it just happened.

How did it happen?

Just because of my affiliation with knowin GZA and RZA, I used to dance with them and then one time, the first time I ever kicked it was for RZA and he really liked it and told me I should try to take it seriously. That’s how that really got started, I definitely had fun doing it and made a lot of records.

Your first recording was Graveyard Chamber on what would become a historic hip hop release, how did it feel to have your first shit be so monumental? And to be part of a crew that redefined what hip hop was all about?

I was on Gravediggaz, I was on GZA albums and I was on Wu-Tang Forever. Absolutely it’s definitely an experience and I feel blessed and lucky to have that background in the music business since I’ve been in it, Wu-Tang is a branded name, it definitely helps. Especially when I’m putting a project like this together when I was like calling all the other artists, like Rass Kass and Del and all those cats, when I first told them ‘yo I’m doing this project Wu Tang Meets the Indie Culture’ and basically y’all gonna be mixed in with the Wu. They loved it, they were like ‘I’ve been waiting to do a track with Wu my whole life’ it was like a no brainer. That’s why I think the project became so successful because basically all the artists that are on there, really wanted to be on there, it wasn’t no label politics, it wasn’t no ‘I’m getting six figures and a big check to be on there’, some of them did it for free just because they wanted to be a part of it and that’s how I wanted it to be. I could have got Ghostface, Redman, Nas but all those artists are on major labels and I didn’t want no major label politics involved in my project, it can hold things up and mess up things in the long run.

Is that why you didn’t have Meth or Raekwon on there?

Yeah exactly because they are all on major labels and I wanted to keep the thing what it says, Wu-Tang Meets the Indie Culture. Even all the bigger artists on here like GZA, RZA, Rass Kass, all of these guys are unsigned in a sense, they are all just putting out their music on an independent standpoint.

You are now the A&R for the Wu-Tang corp, can you explain to us what your job actually entails and how it helped you to put together Think Differently Music?

I’m vice president of A&R for the Wu-Tang Corporation, I’m A&R’ing the next Wu album, I also helped out with A&R for the Only Built for Cuban Links record, we got a lot of good music coming out in the beginning of next year. There is a lot of technical stuff involved but basically what I do in terms of A&R I pick out the music, the beats that I think they will sound good on, I help them come up with concepts or how to attack the beats. I sequence the albums, I get the albums mixed, I sit in with the mixers or I’ll sit in the studio by myself and do it. That’s basically what my job is, after the initial recording and just putting the rhymes with the beats, I step in and put the album together as far as giving it a feel. With the Think Differently compilation, it flowed, it had a certain type of feel from beginning to end and that’s what I do and I learnt that from RZA and my man Scott from Lyle Records. They finish their job and I come in and put the final touches on it, it’s like a salad, all the different elements that go into a salad, I’m sorta the cucumber part, I come in and add in the spices and the onions and everything.

Tell us more about Bronze Nazareth, who produced the majority of the album?

Bronze Nazareth is RZA’s top disciple on the production standpoint; it’s an honour if you are able to produce tracks for the RZA. So when Bronze did some, he did two beats on the Birth of A Prince album (The Birth & A Day to God is 1000 Years), anytime you got RZA rhyming on your beats its an honour and he must really think highly of you, so that’s what made me go check him out. I really wanted to hear more Bronze beats after RZA, cos RZA initially discovered him but RZA’s really into Hollywood and the movie, he’s not into the music business like he was before, he’s more into doing movie scores and doing the Hollywood thing. So I had to pick up where he left off as far as getting a production standpoint where it needed to be so the first person I thought of was Bronze. He was fresh, everybody knows Mathematics and True Masta and all those other guys but nobody’s really familiar with Bronze’s sound, especially since he’s out of Detroit too, he’s not even from New York. Bronze has that RZA sound from like 93 – 96, he’s studied RZA his whole life so he’s been waiting for the opportunity to showcase his standpoint. Bronze is signed to my label (Think Differently Music) and his album is coming out in March, it’s called The Great Migration and it’s going to have production from RZA and Bronze and guest appearances from Immortal Technique, GZA.

Tell us some more about Byata, she is the only female on the record.

Byata is like the first female Russian mc to come out and really sound good, not saying there isn’t a lot of good Russian mc’s out there but she is probably the best out there right now, hands down. I’ve heard a lot of Russian mc’s, I’ve heard a lot of different mc’s period and she definitely stands out. Just for being a female in a male dominated business and she’s the only female on the compilation. It wasn’t planned like that but she just came so good on the tracks that she was on that I had to keep her on that, she just did her thing. Her album is coming out next year too on Think Differently Music and Advision Entertainment, she is 100% Russian, she was born in Russia, she came here when she was like five or six, she’s been living out in the Russian community in Brooklyn her whole life. I met her through this mutual friend that was telling me ‘yo I got his Russian girl and you need to hear her, you need to hear her’. I finally took a listen to her and I heard something I liked, I didn’t necessarily like the songs that they played for me but I heard something in her voice that I knew I could work with. We definitely never had a lot of female mc’s down with us, so it was a shock for a lot of people, even RZA was kinda happy about her too, he was really psyched about Byata, he loved her flow and her voice, everything.

You have really captured the 36 Chambers sound, particularly with the Kung Fu skit and just the overall feel of the production, what was the key factor in nailing that sentiment?

For everybody who was there it brings back a certain type of feeling, and that’s a feeling I wanted to bring back. I didn’t necessarily want to take it back to ’93 but I wanted you to think of that time when Wu-Tang was coming out and the music they were putting out at that time was some of the best, so I wanted to take you back to that era to let people know ‘we still here’, we put out classic music and we’re still putting out good music, we just need people to listen to it. And I think that’s why a lot of people locked on to the project because it wasn’t just Wu-Tang, it was Wu-Tang Meets the Indie Culture, where a lot of people are fans of a lot of the other artists on here as well, even more than Wu-Tang. I run into a lot of people and they bigger fans of Cannibal Ox more than Wu-Tang, and so to hear Can Ox on a song with Wu-Tang is kinda like woah, they didn’t realise we were still putting out music on the independent and that we’re still underground too. So it was definitely a bid to open doors for both of us, for Wu-Tang and for the other independent cats that’s on here because a lot of them grew up listening to Wu-Tang music as well so they were familiar with the sound and the quality of the mc’ing that we used to put out. I think it worked out good, a lot of people are asking me for volume two now, people want to hear a volume two with cats like Atmosphere, Little Brother, Talib Qweli & Jean Grae, those type of cats.

So there will be a second record?

Yeah I definitely will because it’s like Public Domain, you gotta supply the demand, if that’s what people wanna hear then that’s what fans wanna hear, you’ve gotta give them what they want. I can’t try to go left field and try and come with something else, everybody’s asking for a volume two, if I come with a whole different type of project I don’t think people will accept that like they did this project, basically they bought this sound, it’s hard to even get people in a record store to buy your CD, so now they got it and they like it I wanna see people happy, I wanna keep the fans happy, so if that’s what they want, a volume two, then I’ma deliver a volume two. It wasn’t planned and trust me I will keep it at the same consistency as volume one, that’s the thing, I don’t think it will come out this year or even next year but there definitely will be a volume two.

The track Think Differently is brilliant, and feels straight up like a 90’s Wu joint, what made you pick Casual, Tragedy, Rock & Vordul to kick it together?

Because I’m fans of all four of them and as you said no-one would ever think to put those four mc’s on a track together but I did because that’s what the record is about and my company Think Differently Music, so every record on this cut had to be a combination you ain’t never heard before. But you’re familiar and the artists are well respected, so I’ve been a big fan of Casual, I’ve been a big fan of Rock Marciano and I wanted to make a record like Protect Ya Neck or a Triumph type record where four or five mc’s get on it, back to back like the Wu used to do it. I wanted to keep it just like a Protect Ya Neck or a Triumph but I wanted to showcase different mc’s from different regions, so like Causal is from the West, the bay area and Tragedy Khadafi he’s from Queens, NY then you got Rock Marciano whose from Long Island NY and then you’ve got Vordul, he’s from Uptown and Masta Killa was originally on that record, he’s from Brooklyn. I had to take Masta Killa’s verse off because it just didn’t fit in or come in right. So that was my whole idea to bring in five mc’s from different regions of New York and around the tri-state area and have them going in back to back, everybody coming in right off, no hook, no nothing, I just wanted straight beats and rhymes. Just a five minute heat rock, like it used to be, the illest posse cuts would always be like four, five mc’s, no hook, just niggas rhyming on a banging beat, just goin in and I wanted to create that type of record because I didn’t have that record on there either. It’s the Wu-Tang Meets the Indie Culture posse cut.

Dreddy Kruger’s Think Differently Music: Wu-Tang Meets The Indie Culture is out now through Shogun Distribution

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